Mark Rosenberg has over 40 years of extensive experience in the health care industry as an entrepreneur developing and managing long-term care facilities, managing an assisted living facility, creating a home hospice program as well as an adult day care center and business consulting. In addition, Mark has also been an investor, managing partner, adviser and/or consultant to a broad array of other business entities across a spectrum of industries since 1962.
Recently, Mark had been the C.E.O of the Yolo Hospice in Davis California. This was the initial step in Mark and his wife Debbie’s move to Nevada. Yolo Hospice was a budgeted $4,000,000 per year program. Mark expanded the geographic area of service into several surrounding Counties where the reimbursement rate was higher, resulting in a 5% higher overall increase in the average daily rates. Mark also oversaw the expansion of hospice services into the nursing homes and assisted living facilities in the region, and began the work on an Hispanic Hospice Program modeled on the Jewish Hospice program, something he developed in Baltimore. This expansion resulted in a 33% increase in census within the first year.
In January 2004, Mark began a consultant’s role at the Institute for Johns Hopkins Nursing. The Institute is a partnership of the Johns Hopkins School of Nursing and the Nursing Department of the Johns Hopkins Hospital in Baltimore. The “Mission” of the Institute is “to share the innovations in practice, science and scholarship of Johns Hopkins Nursing with other health-care professionals locally, nationally and world-wide,” and to support research and professional development of Johns Hopkins Nursing. Mark also worked with Drs. Marion Ball, Ed.D and Patricia Abbott, PhD., noted informaticians, along with other Faculty of the School of Nursing and members of the United States Military on issues of Nursing Informatics.
As a part of working with The Institute for Johns Hopkins Nursing, Mark also worked closely with Johns Hopkins International and their international consulting role in promoting Hopkins and Hopkins Nursing around the world.
In 2003 Mark became the President and C.E.O. of Easisoft Corporation. Easisoft is a Hospice Program Patient Information System. This software, developed by Mr. Chris Creamer, has been in use among a number of Hospice agencies for the last eight years. Mark had been acting as a part-time adviser of development/marketing for a year-and-a-half before becoming President.
Mark Rosenberg was the Chief Executive Officer of Mid-Atlantic Hospice Care, Inc. (MAHC). Founded in 1995 by Mark and his wife, Deborah M. Prout, MAHC became a leader in the home hospice care industry in Maryland. It was a pioneer in developing and refining the serving of hospice patients in long term care facilities. MAHC wrote and copyrighted a “Manual for the Delivery of Hospice Care in Nursing Homes”. Originally granted a Certificate of Need for Central Maryland (Baltimore County, Howard, Harford, and Anne Arundel Counties, and Baltimore City), Mark negotiated the merger of MAHC with the Hospice of Maryland in 1998, in order to add Prince George’s and Montgomery Counties to the service area. This merger enabled MAHC to serve the majority of Maryland’s population. In 1998, Mark partnered with the Associated Jewish Charities and the Jewish Family Services to found the Jewish Hospice Program of Maryland (JHP) in order to meet the needs of affiliated and non-affiliated Jews for religiously and culturally sensitive hospice services. JHP continues to be one of a very few such programs in the United States. The expansion of MAHC geographically and programmatically made it an attractive acquisition candidate and in February 2000, the company was sold to Heartland Hospice Services, a wholly owned subsidiary of HCR-Manor Care, a New York Stock Exchange listed company. Mark continued to manage the program on a day-to day basis until August of 2000, when he became Manager of Special Projects for Heartland, a position that he held until January 31, 2003.
Mark was a Member of the Hospice Network of Maryland (HNM) and served on the Legislative Committee of that organization helping to craft legislation and testifying before numerous committees of both bodies of the State Legislature. He had served on subcommittees charged with rewriting rules and regulations for hospice, nursing homes and assisted living facilities and served on the State of Maryland’s “Home Based Health Care Services Advisory Committee” in 1998.
Experienced in all aspects of care for the elderly, Mark served on an Ad Hoc Committee for Jewish Family Services, reviewing and analyzing their home care service program “By Your Side.” In addition, Mark also served on the “Committee on Social and Community Services” of the Associated Jewish Community Federation of Baltimore.
Often called upon to speak on care for the elderly – including, issues at the end-of-life, hospice care, and nursing homes -- Mark has spoken before various community, and professional organizations, as well as both bodies of the Maryland State Legislature.
Mark has consulted with a number of small businesses ranging in scope from the development of new patents, and the marketing associated with those products. Mark has worked as well as with a physicist working in the defense and weapons industry. Also included in his consulting portfolio is the retooling of a product being developed in the advertising industry. He continues this work in the Reno area.
Prior to founding Mid-Atlantic Hospice Care, Mark was President and owner of the Hickory Hill Tree Farm (HHTF) in Bel Air, Harford County, Maryland. From 1992 until its sale in August 1995 (to launch MAHC), Mark built HHTF from a primarily seasonal business into a year-round tree farm and landscaping business with a specialty niche in Christmas tree growing, brokering and sales at the wholesale and retail levels.
Between 1984 and 1991, Mark was actively involved in Yale Sportswear Company, an athletic short manufacturing company based in Easton, Maryland. Yale had annual sales in excess of $5 million and employed over 100 people. Mark was involved initially as an investor and then as Chairman of the Board; he then served as Chief Executive Officer from 1986 until he sold his interest in 1991.
From 1962 until 1990, Mark played a major role in the development of the modern day nursing home industry in Maryland and is a past President (1972-1974) of the Health Facilities Association of Maryland (HFAM). As President/Chief Executive Officer/Chief Operating Officer of Allied Health and Management Company, Mark was responsible for the design, development, construction, and administration of nursing homes with a combined total of 1000+ beds. The firm had over 1000 employees and had annual revenues in excess of $18 million (1977 dollars). In addition to these properties, Allied developed and managed nursing homes for other parties.
In the course of his work with Allied, Mark developed and implemented accounting systems and policies and procedures for purchasing, patient/family interventions, personnel including training of employees, and labor relations that became the standard for the industry -- for example, Allied was the first company to require nursing aides to have a certification. Mark and his longtime partner completed their divestiture of the company’s facilities in 1990.
In addition to his regional nursing home activities, from 1974-76, Mark served as Chairman of Public Affairs for the American Nursing Home Association (the national association of which HFAM was a member). During his tenure, the Association launched a yearlong public relations campaign in Readers Digest magazine to improve the image of the Nursing Home industry.
Among his other business ventures, Mark was a founding Member of Caltec Cablevision, Baltimore County, Maryland. Mark served as a Member of the Board of Directors and was Treasurer from Caltec’s 1974 inception, through franchising and construction, until its sale to Comcast in 1982. Mark is still a member of an “advisory committee” at Comcast in Baltimore County, Maryland.
Mark’s community activities include serving as a Member of the Board of Directors of the Greater Baltimore Medical Center (GBMC) – a 300+ bed regional medical center -- from 1986-1992. Since completing his Board service, he has returned to participate in and chair several evidentiary hearings for the hospital’s Physician Credentialing Committee.
Mark had been a Member of the Business Advisory Board of the Merrick School of Business at the University of Baltimore. At the U of B he had chaired the Small Business Development Committee, the Tech Commercialization Committee, the Entrepreneurship Committee, and has served as a mentor to a student in the Advantage MBA Program. He has also served as Adjunct Professor, teaching a course in entrepreneurship.
The University Of Maryland Robert H. Smith School Of Business appointed Mark to the position of Adjunct Faculty Member where he taught entrepreneurship in the spring of 2002.
Mark has served as the Vice-Chairman of the Board of Beth Jacob Synagogue in Baltimore City, having previously served as President of the Congregation.
Mark Rosenberg is a native of Baltimore City and a product of its school system, graduating from Forest Park High School in 1956 and receiving a Bachelor of Science in Accounting from the University of Baltimore in 1960. He served in the Maryland Air National Guard from 1960 to 1966. He is married to Deborah M. Prout, President and C.E.O. of the Nevada Microenterprise Initiative serving all of Nevada. NMI, as it is known, as provides “micro-loans” to qualified applicants up to $35,000. Mark and Debbie live in Incline Village, NV. Mark has two grown children. Dorothy, an architect, lives in Davis, California, with her architect husband, Victor Burbank, and their two sons, Aaron and Gabriel. Mark’s son Kevin, a CPA, and his wife Natalie Lopasic, MD, an ophthalmologist, live with their daughters Alexandra and Sallie, in Albany, New York.